I saw an interesting piece in Personnel Today in June that I’ve been meaning to post something on. Tony Pettengell reported a development programme run by Spring Partnerships and training company Choose2B called Horses for Courses – which uses the art of ‘Horse Whispering’ to develop authentic leadership, a topic I touched on at the beginning of July (http://carycooperblog.com/2008/06/19/authentic-is-always-best/)
Companies such as Carlsberg and BMW have used the technique, reportedly to good effect – but what is it all about and how does it benefit leaders? Well, the article reminds us of UCLA’s Professor Albert Mehrabian’s assertion that 93% of all communication is non-verbal and the theory is that working with horses can help us to tune in to how others (horses in this case) respond to our behaviour. Managing this behaviour requires constant effort and this at the heart of the development.
Gareth Chick, a director of business consultants Spring Partnership is quoted:
“It’s about authentic leadership, about being empathetic, getting your message across non-verbally and using positive reinforcement. Horses have no preconceived ideas and are not prejudiced by who you are, the house you live in, the clothes you wear, the car you drive,”
Trust is also a factor – so just as in the workplace with your staff, you have to earn the trust of the horse and then work to maintain that trust – and that requires concentration.
Lisa Brice, managing director at Choose2B, commented:
“By taking away words, we are forced to really think about the way we act and the impact this has on others. Achieving rapport with the horse to establish a relationship of mutual trust is not about showmanship and dominance; it’s about establishing ground rules and boundaries and communicating consistently.”
There are definite parallels here with what it takes to be an engaging leader or manager – consistently putting effort in to get best out of your staff and understanding their needs.
On the course, participants learn how to shape and position their bodies so as not to appear threatening to the horse. When they get it right the horse will follow them around the ring, but the journalist reports that as soon as he lost concentration, the horse picked up on his lack of focus and went off to do its own thing. Not unlike many people that I have worked with over the years!!
This will not be for every company or every leader, but it sounds like a good way to take time away from everyday tasks and focus on what’s important to your staff. What I like about this approach is something similar to what I discussed in my two recent golf-related blogs – by doing something new, taking a different perspective you can achieve things you didn’t know you were capable of. In this case, the new perspective is, strangely, that of a horse!
Posted by Cary Cooper 

