With the turmoil in the financial markets and everybody blaming the financial institutions themselves (e.g. the banks and their senior managers, the investment bankers, the regulators, governments, etc.), it is interesting that nobody has concentrated on the dealers. Who they are, how they got their jobs and whether they are the right people to assess the viability and fundamentals of global businesses.
Yes, their greed, their huge bonuses and the fact that they make money whichever way the markets go has been questioned, but we need to ask a more fundamental question: Is one of the reasons for the credit crunch because we have based our economic system on valuing the wrong kind of people and therefore the wrong kinds of behaviours?
Greed and big bonuses has played a big role in accelerating the downfall of banks like Lehman Brothers and HBOS through the practice of short-selling, but it takes a particular type of person with a certain personality and morality to make such questionable decisions – exactly the type of person that fills the trading floors of the world’s stock exchanges!
So maybe, alongside the new raft of regulation that will follow this financial crisis, we also need a new philosophy and morality that guides the behaviours of those working in the money markets. This starts in the Boardrooms of the major financial institutions – it includes the way that traders are rewarded and the way that behaviour is reinforced. Traders are like Pavlov’s dogs in this respect – if you reward ruthless trading for short term gain they will keep doing it, find new ways to do it and try to do more of it. On the other hand, if you remove the reward and start offering (maybe even bigger) rewards for ethical and sustainable wealth creation then their behaviour will change – and probably quite quickly. People who are used to big paychecks quickly notice when they stop rolling in!
The other place to look to drive long-term change are recruitment and selection processes. Lloyds TSB were criticised a year ago for lacking ambition and being populated by an overly conservative crowd – now they are being hailed as the culture most likely to succeed in the new economic climate. So it looks like the personality and ability profile of the major financial institutions’ workforces needs to change – one thing’s for sure, there’s no place for the Wall Street of Tom Cruise and Michael Douglas any more! Maybe risk-taking will be slightly less important over the next five years and traders need to be more rounded businesspeople who can combine analytical skills, sound judgement and risk management to forge better individual and collective outcomes for their employers……..and if that’s the case, they too, would and should be handsomely rewarded.
Posted by Cary Cooper 

